Wednesday, August 19, 2009

price chopper, lee, beer, food and beverage markets - trends and developments worldwide, wednesday august 19, 2009

wednesday august 19, 2009

*Beer found!

The price chopper supermarket at 88 West Park Street, Lee, MA has gluten free RedBridge beer!

*Supermarket trends - Gluten

Doing a google search of supermarket trend gluten yielded a list with this close to the top

Gluten-free food and beverage markets - trends and developments worldwide

Although there is a big cost for the document, the table of contents and abstract are "free" and duplicated below - and have interesting info in them - happy reading...

The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition
Published by: Packaged Facts
Published: Apr. 1, 2009 - 188 Pages

Table of Contents

Chapter 1: Executive Summary

*The Products
*What is Gluten?
*FDA gluten-free food labeling standards are overdue
*A List of the Types of Products and Categories Represented in the Gluten-free Foods and *Beverages Market

*The Market
*Size and Growth of Market
*Market Definition
*Products that Could Conceivably Contain Gluten, but Clearly Don’t
*A Summary of Market Forces from 2004-2008
*2008 Finishes Off with $1.56 Billion in Retail Sales
*Table 1-1: Retail Sales of U.S. Gluten-free Foods and Beverages, 2004-2012
*Sales Are Projected to Reach $2.6 Billion by 2012
*Table 1-2: Projected U.S. Retail Sales of Gluten-Free Foods Beverages, 2008-2012

*The Marketers
*Overview of Marketers: 4 Basic Types
*Specialty-Marketers Still in the Majority
*Health/Natural Food Marketers Convert to Gluten-Free
*Supermarket’s Private-Label Brands Leap in with Both Feet
*Mega-Marketers Join the Fray

*The Marketplace
*Different Types of Retail Channels
*G-F Products are Retailed through Some Unusual Channels
*Market Composition by Retail Outlet 2008
*Table 1-3: U.S. Share of Sales of Gluten-Free Foods and Beverages, by Retail Outlet 2008 (percent)

*The Consumer
*Numerous Medical Problems are Associated with Gluten
*Gluten-Free 2.0
*Healthy Consumers Go Gluten-Free

*New Products & Trends
*Vast Array of Marketers are Going Gluten-Free
*Private Label is Coming on Strong
*A Rash of New G-F Beers has not Yet Made a Splash in Sales

*Global Spotlight
*Europe, North America, & Anzac Countries are at the Forefront
*Affluent Countries are Prime GF Markets
*European Governments are Proactive about G-F Dieting

*Chapter 2:
*The Products
Key Points
*What is Gluten?
*What is Gluten-Free?
*FDA Gluten-Free Food Labeling Standards Overdue
*What is a Gluten-free Food?
*A List of the Types of Products and Categories Represented in the Gluten-free Foods and Beverages Market
*Sources for Gluten-Free Flour, an International Guide
*Gluten-free Doesn’t Mean Home Free When it Comes to Baking
*Gluten-Free Advocacy Groups’ Certification Approval Programs
*Other Forms of Gluten-Free Endorsements from Gluten-Free Advocacy Groups
*Self Labeling is the Most Common Form of Certification, but it has Some Pitfalls

*Chapter 3:
*Medical Conditions Relating to Gluten and the Consumer
Key Points
*Numerous Medical Problems Involve Gluten
*Celiac Disease
*Celiac Disease Can be Symptomatic or Asymptomatic
*Only 40,000-60,000 Americans Diagnosed with Celiac Disease
*Undiagnosed Celiacs Estimated at Between 1.5 to 3 million
*Celiac Patients Have Influence Well Beyond their Diagnosed Numbers
*Anheuser-Busch Pegs G-F Demographic Base at 3.2 Million
*Gluten-free Diet is the Only Treatment for Celiac Disease, but this May Change
*Gluten Allergy, Gluten-Sensitivity, Idiopathic Gluten-Sensitivity and Gluten-Sensitive Idiopathic Neuropathy
*Irritated Bowel Syndrome (IBS)
*Gluten-free Dieting Embraced by IBS Sufferers, but Frowned on by Mainstream Medicine
*Autism Cuts Across All Ethnic and Income Groups
*The Number of Autism Diagnoses Rising Annually
*Unknown Until the 1940s, Autism Remains Mysterious
*Refrigerator Mom Concept Melts Away
*Autism Diets Eliminate Casein as Well as Gluten
*Attention-Deficit/Hyperactivity Disorder (ADHD) and Attention Deficit Disorder (ADD)
MS, RSI & Other Neurological Conditions
*Cancer and Other Outlyers
*Lack of Medical Evidence Does Not Deter a Public Benefiting From the Placebo Effect
*Gluten Tolerances Vary Depending on Medical Condition
*Gluten-Free 2.0
*Table 3-1: Diseases that Have a Major Effect on the Market and the Types of Gluten-Free Diet Use to Treat Them
*Table 3-2: A Sampling of U.S. Organizations and Support Groups with Gluten-Free Diet Information

*Chapter 4:
*The Market
Key Points
*Market Definition
*Products that Could Conceivably Contain Gluten, but Clearly Don’t
*A Summary of Market Forces from 2004-2008
*2008 Finishes Off with $1.56 Billion in Retail Sales
*Figure 4-1: Retail Sales of Gluten-free Foods and Beverages, 2004-2008 (in millions of dollars)
*How Packaged Facts Derived its Sales Figures
*Market Composition by Retail Outlet 2008
*Table 4-1: Share of Sales of Gluten-Free Foods and Beverages, by Retail Outlet, 2008 (percent)
*Different Types of Products Favor Different Types of Retail Outlets
*Future Market Growth Factors
*Mainstreaming of Gluten-Free Foods and Beverages
*General Mills Opens the Floodgates
*Anheuser-Busch Breaks New Ground
*Retailers Use Private Label, Special Sections and Product Lists to Push Gluten-Free
*Wegmans Rides the Gluten-Free Wave
*Market Driven by Consumer Activism
*Web 2.0 Marketing a Key Factor
*Chinese Ingredient Scandal Raises Anti-Gluten Consciousness as Gluten-free Dons a Healthy *Halo
*Gluten-free Dons the Healthy Food Halo
*Autism's Unlikely Gluten-Free Spokeswoman
*Growing Awareness and Diagnosis of Celiac Disease
*Manufacturers Expand Gluten-Free Offerings
*One Large and Omnipresent Cloud on the Market’s Horizon
*Economic Downswing has a Silver Lining for the Gluten-free Market
*Sales are Projected to Reach $2.77 Billion by 2012
*Table 4-2: Projected U.S. Retail Sales of Gluten-Free Foods Beverages, 2008-2012 (in millions of dollars)

*Chapter 5:
*The Marketers
Key Points
*Overview of Marketers: 4 Basic Types
*Specialty-Marketers Still in the Majority
*Health/Natural Food Marketers Convert to Gluten-Free
*Supermarket’s Private-Label Brands Leap in with Both Feet
*Mega-Marketers Join the Fray
*3 Paths into the Gluten-Free Market
*Determining Market Share
*Methodology for Tracking Gluten-free Sales
*Monitored Retail Sales of Gluten-free Marketers in Food/Drug/Mass Merchandiser Outlets by Category
*Dry Packaged Dinners
*Table 5-1: Retail Sales of Gluten-free Marketers in the Dry Packaged Dinner Category (in dollars and percent of GF products)
*Dry Packaged Dinner Category
*Spaghetti/Italian Sauce
*Table 5-2: Retail Sales of Gluten-free Marketers in the Spaghetti/Italian Sauce Category (in dollars and percent of GF products)
*Table 5-3: Retail Sales of Gluten-Free Marketers in the Pasta Category (in dollars and percent of GF products)
*Frozen Pizza
*Table 5-4: Retail Sales of Gluten-Free Marketers in the Frozen Pizza Category (in dollars and percent of GF products)
*Frozen Breakfast
*Table 5-5: Retail Sales of Gluten-free Marketers in the Frozen Breakfast Category (in dollars and percent of GF products)
*Cold Breakfast Cereal
*Table 5-6: Retail Sales of Gluten-free Marketers in the Cold Breakfast Cereal Category (in dollars and percent of GF products)
*Table 5-7: Retail Sales of Gluten-free Marketers in the Cracker Category (in dollars and percent of GF products)
*Market Expands in Different Directions Complicating Competition
*General Mills Shuffles the Deck
*Using Private-Label and Special Sections, Retailers Join the Fray
*Gluten-free Marketers Have the Advantage of Clarity Over Broader Based-Marketers
*Food Roulette Isn’t Something You Want to Put Your Money On
*Wellshire Farms Response
*Consequences for Consumers Inevitably Lead to Consequences for Marketers
*Specialty Marketers Struggle with Pricing During a Downturn
*Mega-Marketers Remain Poised for a Move—Watch Your Price Points!
*An Ace in the Hole that No Amount of Price Points Can Take Away
*Competitor Profiles
*Competitor Profile: Amy’s Kitchen, Inc., Santa Rosa, California
*Amy’s Markets to Consumers with a Wide Variety of Health Concerns
*A Continuing Focus on Gluten-Free Since 2002
*A Continuing Aggressive Stance on New Product Introductions
*Competitor Profile: (Weetabix) Barbara’s Bakery, Inc., Petaluma, California
*Weetabix Enters the Picture
*A Private Equity Firm Takes Charge
*Competitor Profile: Bob’s Red Mill Natural Foods, Inc., Milwaukie, Oregon
*Rising Like a Phoenix from its Own Ashes, Bob’s Red Mill Relocates
*A Gluten-Free Manufacturing Area Reflects Bob’s Commitment to Expanding Gluten-free *Offerings Gluten-free
*Years of Double Digit Growth
*Competitor Profile: Ener-G Foods, Inc., Seattle, Washington
*One of the Oldest Dietary Needs Food Producers in the U.S.
*A Diverse Gluten-free and Gluten-free/Casein-free Product Line
*An Ever Changing Product Line
*Competitor Profile: Enjoy Life Natural Brands, LLC, Schiller Park, Illinois
*Changing of the Guard
*The Company Acquires Perky’s

*Chapter 6:
*The Marketplace
Different Types of Retail Channels
*G-F Products are Retailed through Some Unusual Channels
*Gluten-Free E-Tailers
*Gluten-Free Specialty Stores:
*G-F Stores also Pay Attention to Other Dietary Needs
*Marketer/Producer Websites and Visitor Centers
*Ethnic and International Stores and Websites
*Untraditional Retail Outlets Benefit from Web 2.0 Marketing
*Gluten-Free E-Tailers Battle E-Grocers
*Where there’s a Mouse there’s a Way on the Gluten-free Web
*Supermarkets also Use Web 2.0 to Embrace the G-F Consumer
*Health/Natural Foods Stores Have a Similar, but Different Culture than Gluten-free Specialty Stores
*Whole Foods Completes $565 Million Acquisition of Wild Oats
*Supermarkets Embrace the Gluten-Free Consumer
*The Prime Beneficiaries of Retailers’ G-F Activities are Retailers
*SuperValu Yanks Gluten-free Lists
*Missing Out on G-F Private Label Customers Could be Costly for Retailers
*Retail Distribution Methods
*Direct Delivery Advantages
*The Cost of Face-To-Face Business
*Advantages of Warehouse Delivery
*Smaller Marketers Work through Brokers
*Introducing New Special Dietary Needs Products to the Market
*Gluten-free Presence is Felt at Health/Natural Foods Expos
*Local Gluten-Free Events

*Chapter 7:
*New Products and Trends
Key Points
*New GF Product Intros Continue to Increase Annually
*Table 7-1: New U.S. Gluten-Free Food and Beverage Product Intros, U.S., 2003-2008
*Frozen Ready Meals Category Leads the Way
*Table 7-2: New U.S. Gluten-Free Food and Beverage Product Intros in 2008, by Category
*Junk Food is the Strongest Trend in G-F Foods and Beverages
*Table 7-3: New Gluten-Free Sweet and Snacks (Junk Food) Product Intros, U.S., 2004-2008
*Gluten-Free Beer: A World of Potential Not Yet Realized
*Buckwheat & Sorghum are Most Common Grains in G-F Beer
*The Great American Beer Festival Adds a Gluten-free Beer Category in 2007
*Gluten-free Beer Competition “Will Grow Dramatically in the Future”, according to Beer Fest
*Anheuser-Busch’s Redbridge Takes the Gold
*Lakefront Brewery’s New Grist Captures the Silver for Milwaukee
*Sprecher’s Brewery Introduces Traditional African Beer
*2008 Bronze Goes to Deschutes Brewery
*The Vast Beer Market Beer has Room for a Profitable G-F Niche
*Bard’s Tale an Exclusively Gluten-free Brewer
*Passover Honey Lager, a Kosher, Gluten-Free Beer
*Nouvelle-France Tries Gluten-Free Brewing North of the Border
*Gluten-Free U.K. Ales Available in the U.S.
*Nick Stafford’s Hambleton Ales
*Green’s Gluten-free Beers
*Belgian Style Ale Offers Opportunities to Gluten-Free Brewers
*Carlsberg Finds a Way to Brew Gluten-free with Barley Malt
*Around the World with Gluten-free Beer
*Over 225 Marketers Introduced New Gluten-free Products into the U.S. in 2008
*Table 7-4: New Gluten-Free Foods and Beverage Product Intros by Company, U.S. 2008
*G-F Private-label Soar—as Supermarket Chain Wegmans Leads in New Product Introductions
*Green Mountain Coffee Embraces the Junk-food Trend with Gluten-free Chocolate
*Brothers International Joins Disney to Introduce G-F Kid Snacks
*Lhian Thai Rice Vermicelli Co. Comes in Fourth
*Single Grain Marketers from Salba to Hemp
*Ruth's Hemp Foods Hedging the Single Grain Strategy
*The Marketing of Nutritional Addition vs. the Marketing of Taste Neutrality
*Unique Grains More Nutritious than their Glutinous Counterparts
*Taste Just as Good as a Glutinous Product —Angel’s Touch
*Glutenfreeda’s “Crossover” Taste
*Quinoa Corporation Emphasizes Nutritional Superiority
*Unfamiliar Gluten-free Grains are Nutritional Powerhouses

*Chapter 8:
*Global Spotlight
Key Points
*Gluten-Free Glance at the World
*Table 8-1: Gluten-Free Food & Beverage Product Introduction SKUs, 2000-2008, by Nation
*Productscan is Only a Measure of New Products and Not Existing Products Converted to *Gluten-free Status
*Europe and North America are the Most Important Markets
*In The Rest of the World, the Trans-Tasman Countries Stand Out
*Asia, Africa and South America Have Mostly Gluten-Free Diets
*World-Wide—G-F Marketing and Affluence Go Together
*Spotlight on Europe
*In Europe, Gluten-Free Dieting Becomes a Quality of Life Issue
*Celiac Disease Occurs in One Out of Every 100 Europeans
*In Europe, G-F Dieting is Even More Closely Associated with Celiac Disease than in the U.S.
*European Governments Actively Involved in Promoting Gluten-Free Consumption
*New European Gluten-Free Labeling Standards Passed in January 2009
*Europe-wide Research Project to Facilitate Gluten-free Monitoring 149
*Proactive Approach to Monitoring Will Benefit Market
*Gluten-free Grassroots Organizations also Active in Europe
*AOECS is the Most Important Grassroots Organization in Europe When it Comes to Gluten-free Dieting
*U.S. Company Alba Actively Involved in Gluten-Free Pharmaceutical Research in Europe
*Alba Sees a Turning Point in Treatment for Celiac Disease
*Packaged Facts Predicts Alba’s Medication Will Not Affect the Market Over the Short Term
*Europe, a Common Market?
*European National Spotlight: Germany
*The Largest Gluten-free Market in Europe
*Pandea GmbH
*The Schär Company
*European National Spotlight: Italy
*Giuliani Tackles the Schär Company
*European National Spotlight: Scandinavia (Denmark, Finland, Norway, Sweden)
*In Certain Respects Finland is the Odd Man Out
*A Leader in Organic Foods and State of the Art Manufacturing
*Swedish Celiac Epidemic Linked to Baby Formula
*Denmark, Compared to its Neighbors, a Bit of a Gluten-Free Slacker
*Tulip and Carlsberg Supply Danes with Gluten-free Beer and Hot Dogs
*Norwegians Feast on Gluten-Free McDonald's, Burger King Burgers & Other Fast Food
*Finland, the Gluten-free “Paradise”
*Moilasen Leipomo & Friabröd Bakeries Distribute Frozen Gluten-free Goods Throughout the *Whole of Finland
*Finnish Gluten-free Food has Europe-Wide Impact
*Sweden’s Karolinska Institutet is a Leader in Gluten-free Medical Research . 161
*Swedish Gluten-Free Marketers have European & Domestic Impact
*European National Spotlight: Spain
*Spain Gets Gluten-free Religion
*European Marketers Roll Out G-F Products in Spain
*Spanish Marketers are Active Too
*European National Spotlight: The United Kingdom
*Pharmacies Important Venues for G-F
*Table 8-2: Prescribable Product List, January 2009
*U.K. Gluten-free Marketers Comprise a Wide Spectrum
*Gluten-Free Foods Ltd
*Barkat Brand
*North American National Spotlight: Canada
*Canada Beats the U.S. to the Gluten-free Punch
*The CCA’s Work has Created a Fertile Environment for Gluten-free Marketing
*Exclusively G-F, Glutino Foods has Line of 60 Gluten-free Products and a Thriving Online *Business
*Nature’s Path an Organic Food Marketer Can Trace its Roots Back to 1971
*Nature’s Path Grows 800% in Four Years
*Nature’s Path Invades Washington
*Farmpure Foods & Source Salba are Leading Canadian Single Grain G-F Marketers
*Asian-Pacific National Spotlight: Australia
*Coeliac Society of Australia Certifies G-F Products, Using its Trademarked Logos
*Australian Companies Kez’s & Oway Self-Certify
*International Gluten-free Marketers have Multiple Paths into the U.S.
*Figure 8-1: Nestlé Website Poll, Substances Nestlé’s Website Visitors are Allergic to: (percent)
*Source: Nestlé website as viewed in January 2009


The retail market for gluten-free foods and beverages is exploding as a result of multiple triggers. On the marketer side, giant General Mills has converted its venerable Rice Chex Brand to gluten-free status, thus beginning what promises to be a battle of giants as other mega-marketers look to enter the fray. The first giant marketer to create a gluten-free product was Anheuser-Busch, which debuted a gluten-free beer, Redbridge in 2006. Also that year the international spice giant McCormick and Co. acquired Simply Asia Foods. Undeterred, numerous specialty marketers have sprung up, using web 2.0 networking to sell directly in what has long been a consumer driven market.

On the consumer side, demand has been growing exponentially as sufferers of a wide variety of maladies (including celiac disease, autism, attention deficit disorder, irritated bowel syndrome, and MS) have come to believe a gluten-free diet will provide relief. The consumer core of celiac disease, and gluten allergy, sufferers is also growing steadily as diagnosis and treatment of these conditions has improved and increased.

Retailers are holding up their side too. Supermarkets’ gluten-free marketing ranges from gluten-free product lists on their websites, to gluten-free private-label reformulations, to new gluten-free store sections. Even the Federal Government is lending a hand as it finalizes regulatory criteria for gluten-free labeling. This new regulatory clarity should prove a boon to marketers currently struggling through a hodge-podge of self-help organizations for certification. Even the current economic slowdown cannot be seen as a negative factor for the overall gluten-free foods and beverages market, as hard-pressed consumers are motivated to try dietary self-help when mainstream medical assistance grows out of reach.

Packaged Facts projects that this segment of the U.S. retail marketplace enjoyed a 28% CAGR to reach $1.56 billion by the end of 2008. Packaged Facts goes on to project that the segment will continue to grow, though not at the same torrid pace, through 2012.

The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition. contains comprehensive data on the U.S. market for Gluten-Free Foods And Beverages, including historical (2004-2008) and forecast (2008-2012) retail sales data. The report discusses key trends affecting marketers, retailers and consumer demographics. It also contains two special sections: 1) Global Spotlight, a look at international activity; and 2) Medical Conditions Relating To Gluten, which deals with the broad spectrum of complaints that define consumer segments. In addition, the report profiles a broad spectrum of marketers.

*Report Methodology

The information in The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition is based on primary and secondary research. Primary research includes in-depth, on-site examinations of retail outlets and interviews with companies, distributors and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods and technological breakthroughs. Secondary research including data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature and corporate annual reports; Information Resources, Inc.; and other trade sources. Consumer demographics are derived from multiple sources including the Simmons Market Research Bureau.

*What You’ll Get in This Report

Gluten-Free Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and data that Gluten-Free Foods and Beverages offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

*How You’ll Benefit from This Report

If your company is already doing business in the, gluten-free foods and beverages market or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Gluten-Free Foods and Beverages, as well as projected markets and trends through 2012.

*This report will help:

Gluten-Free Start-Ups understand how to target the various consumer segments; find the best path for retail and distribution; and understand the competitive situation.

Marketing managers identify market opportunities and decide what brands may be ripe for gluten-free conversion as well as how to develop targeted promotion plans for consumers.

Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.

Advertising agencies working with foods and beverage clients understand the product buyer in order to develop messages and media delivery strategies that compel consumers to buy gluten-free foods and beverages.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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