Friday, August 12, 2011

Glutino and Gluten Free Pantry bought by Smart Balance

Glutino and Gluten Free Pantry bought by Smart Balance

The Glutino brand joined Smart Balance®, Earth Balance® and Bestlife™ under the Smart Balance Inc. umbrella. Smart Balance Inc. acquired DE-RO-MA, which owned Glutino Food Group, Laval, Quebec, from Claridge, a Montreal-based investment firm. Stephen Hughes, chairman and chief executive officer, Smart Balance said the gluten-free segment is complementary with the company’s corporate vision of targeting consumer’s specific health needs.

Glutino manufactures and markets gluten-free foods sold under the Glutino and Gluten Free Pantry brands. Glutino offers a shelf-stable and frozen gluten-free products, including snack foods, frozen baked goods, frozen entrees and baking mixes throughout North America.

Editor's note: ...wondering if DE-RO-MA was a pure play in gluten free stuff?..

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